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fxtentacle

This is content marketing executed perfectly :) Reading it, I learned something new and interesting and they had an opportunity to show off one of their differentiators against the competition (low leakage flow due to tighter tolerances) and then at the end they casually mention the new product that has just opened for pre-orders.

moontear

I enjoyed reading it. Informative and showing of their processes and giving some intricate details. And yes, the end goal is to sell products which is fine by me. I take this over any generic non-saying marketing-blurb any time.

buran77

Normally I love this kind of article too because I consider it engineering, not marketing, the product name dropping at the end just reinforces the message. But either I'm missing some details that could have been spelled our more clearly, or the engineers were taking a break when the marketers were writing some parts. I'd love to stand corrected if someone more informed has details.

> advanced polymers such as Sterrox® LCP

> we have implemented a tip clearance of only 0.5mm (120mm models) or 0.7mm (140mm models)

> Achieving such small tip clearances is essentially at the absolute limit of what injection moulding can consistently reproduce.

Typical tolerances for injection moulding are 0.1mm, or 0.03 for high precision, or even better. LEGO was said to be in the 0.01-0.03mm. So on the face of it the last statement is patently false or at least too generic, injection moulding can consistently do much better than 0.5mm. With standard injection moulding precision (0.1mm) the worst case scenario for the two parts (fan and shroud) mating would still stay comfortably below 0.5mm.

So the question to the experts, is Sterrox® LCP that much harder to work with and the marketing team just didn't understand the importance of being clear about this? Is it a decimal point typo and the numbers should be 0.05 and 0.07?

NorwegianDude

Noctua wants their fans to last for many years, spinning at 2K rpm, with heat.

Being able to produce something with lower tolerance is one thing. Making it work long term at ~10 m/s and ~200G is another thing. Have you ever been in a car that brakes really hard? You'll move. Now, multiply that force by 100 and you'll get around what the fans must sustain over time.

double0jimb0

Expert here.

When very precision molds are made, what Noctua talks about in "multiple tuning iterations are required until the geometry, cooling, gating, and moulding parameters are perfectly stabilised" is the standard process for this type of stuff. (Gears, bottle caps, or any molds than make 8, 16, 32, 64, or 128x of the same part in one shot, require that you start with "steel safe" geometry, meaning you mold the first test parts, measure them, and then modify the mold (by cutting material AWAY, it's very hard, usually bad idea, to add steel back to a mold)).

You can do your best to determine what geometry is "steel safe", and all of this is baked upon having very good engineering understanding of what material you are molding (and using very expensive software like MoldFlow to simulate this).

Legos are made from ABS, there are decades of research and data on how ABS behaves in mold, it's relatively safe to use results from Moldflow and be pretty confident in it. Noctua is using LCP. LCP is very niche, and it sounds like they themselves are doing the research on moldability/warp/process effects. And while also being a company that produces things on timelines, the friction/side effect is that sometimes best guesses will fail and they have to start over with new molds (that's a 2 month hit usually) and months of testing. That is what they were trying so say.

I design glass-filled nylon and polycarbonate parts/assemblies with tolerances 1-5x higher than theirs. The 6-month delay they described is something I've lived through many times when we had to "cut new molds" because we couldn't salvage the first mold. (Advanced molds like these are $50k - $200k+). As a company/designer gets more experience with new materials and colorants (like their stuff with LCP), they will probably be able to hit end-goals on first try more often as they collect learnings from their failures.

thinkloop

I interpreted it as: with the nature of fans and the associated vibration/movement, some gap is necessary and this is the limit given the precision of injection molding.

Phrased differently: a 0.5mm gap is the minimum possible to also be able to account for the 0.1mm (or whatever) variation in injection molding.

You're right to question the wording.

Numerlor

Because it's spinning blades among manufacturing tolerances you also have to account for the blades expanding when rotating at high speed, and possibly working with 40-50 °C air from the components

petterroea

If all advertising was this interesting maybe I wouldn't hate it

nerdsniper

I'd love more white, personally. I also don't understand the obsession with black. For me, black objects are very difficult to observe in detail, and that irks me.

Zak

I imagine a white PC fan would look terrible if not cleaned daily or used in a room with very filtered air.

vladvasiliu

Well, I have a bunch of lower-end black fans, some of them quite old, from before transparent cases were a thing. They're actually pretty much gray if I don't wipe them off.

Noctua's signature... brown-orange? Whatever that color is, it has the same issue. The blades are basically gray if I don't wipe them.

Haven't seen anybody start a gray craze, though. Though I have a grayish motorbike that also shows dust and dirt like nobody's business (it's a bike I use strictly on paved roads).

nerdsniper

I have them. They get dusty at about the same rate as a pure black fan (which also shows gray/brown dust quite easily). I need to clean mine about every 6-9 months to keep them looking good enough to "show off". I generally run a Winix HEPA filter in each room of my apartment.

I don't think matte white is worse than matte black in terms of showing dust. They both do.

Aurornis

All white builds are common. There are a lot of white GPUs, motherboards, RAM, cases, and fans.

If you need daily dust cleaning you should invest in a room air filter.

malfist

Black cars show road dust immediately. White cars don't. I image it's similar for computer fans

layer8

Dust can actually be more visible on black than on white.

matsemann

Have we solved the yellowing? I guess many of us have memories of old and ugly yellow computers.

biosboiii

TIL: Generally all plastics exposed to UV start to photodegrade. If you google why old computers turn particularly yellow most sources point to bromine-based flame retardant agents in the plastic, but some people make a convincing case[1] that ABS just naturally turns yellow in UV light.

Not much real research into that topic, interestingly.

[1] https://medium.com/@pueojit/a-look-into-the-yellowing-and-de...

layer8

Totally. I used to favor black a long time ago when most computers were still gray and the idea of having everything in black was really cool, but since realizing that details and controls are harder to discern on black, I’m all in on white and silver. It’s also less prone to showing fingerprints.

mzmzmzm

I always thought the grey Noctua Redux fans were their nicest looking offerring, despite being their lower end. I don't understand how they settled on that.

Brian_K_White

Because it's a fan and I don't want to see it, and if I must see it, I don't want it to have any color of it's own since chances are very low that whatever color it is just happens to be the perfect addition to all my other posessions next to it.

I don't understand why anyone would think this is an obsession with black.

maxerickson

Seems a little revealing that they tout the clearance and not the difference in efficiency.

Aurornis

Noctua’s fans are known for their class-leading efficiency, with a few exceptions.

The people demanding black versions of their fans for their color matched builds already know they’re the best fans in their class.

kllrnohj

Fan tip clearance is the main driver of fan efficiency at the price bracket this fan is competing at

maxerickson

Okay. Seems like low noise is another big customer draw. So what's the difference for those measures between this difficult to manufacture fan and one with clearances that are easier to manufacture? If either is particularly significant, it's quite a bit more interesting than the measurement of the clearance.

atoav

Maybe it is just my limited production knowledge, but wouldn't it be possible to injection mold a bigger part and then mechanically shave off the last few fractions of a millimeter using any number of ways? Tooling costs too high. But in the simplest form you could essentially spin the fan against some adjustable abbrasive to shave off the final bits.

Granted, there may be other places in which the molding precision may matter, which would make this an impractical solution.

malfist

Does it? Not everything is a sign of deception.

Even if it is the case, and not simple an omission to focus the narrative, does it matter? Case fans pull what 4 watts? 5 watts? Who cares if it pulls 200 milliwatts more than a competitor when it's cooling a GPU and CPU that consume more than a hundred times what it can consume

xxs

>Case fans pull what 4 watts? 5 watts?

That's really high. Like usually they are 100-150mA (so sub 2W) Lots of controllers would be 1A max.

The tolerances are for noise mostly. I'd consider the noise (and longevity) the single most important part of fans (else most fans can spin close to 3k rpm and cool)

GuB-42

The question is not about saving milliwatts-hours on your electricity bill, it is about where these milliwatts are going.

One is heat, heat is not great, it puts more stress on components, mechanical and electrical, reducing longevity.

Another, maybe more important is noise. The power that goes into making noise is power that is wasted, noise is inefficiency, and reducing noise is an efficiency problem.

jordanb

Tighter tolerance isn't universally a good thing. It might make the fan more susceptible to damage due to mishandling or dust. They might be selling a fan that has a shorter useful life for no real benefit.

kllrnohj

The specific fan in question has a rated max power draw of 1.8 W. In actual deployments it's going to be a lot less since ~nobody is running a noctua fan at 100% speed unconditionally

maxerickson

Case fans pull what 4 watts? 5 watts? Who cares if it pulls 200 milliwatts more than a competitor when it's cooling a GPU and CPU that consume more than a hundred times what it can consume

Yes, exactly. The high precision is marketing, not something needed in the product.

tgsovlerkhgsel

Exactly this. Most of the time you get poorly researched articles (or nowadays, AI slop) about some topics only very remotely related to what the company actually does.

Here, the article is about something interesting that the company has expertise in (and even "insider info"), shows off that they do serious engineering, and is interesting to the target audience.

If I'm buying a 12V or 5V fan, it'll almost certainly be a Noctua. I don't know if they're the best, but they certainly seem to be among the better brands, and at something like $25 for a fan, they are certainly not overpriced enough to justify the effort of researching something better.

So whoever you are at Noctua, congratulations! This + the 3d model release are likely really paying off.

tempest_

Noctua are pricey but they also provide service that is in my experience unmatched.

We have a few hundred of their coolers in use and I have never had an issue getting warranty replacements from them with fans. The process is simple and they ship out a new fan ( I have warrantied probably 10 - 15 of the fans)

corvad

Agreed, this should really be the standard for marketing materials, no flashy promises, just cool technical and curious details.

wolvoleo

Yeah it's more marketing than anything IMO.

NBJack

Not all marketing is bad. Many of the beloved cartoons from decades ago were meant as marketing materials for toys and various kid items (i.e. lunch boxes). It doesn't mean it's automatically soulless.

In this case, I finally understand why they chose their most iconic colors, and appreciate the time they take on precision engineering.

Simran-B

Wondering if it's just the marketing that Noctua did, and the actual mold and process engineering left to some fab in China?

creesch

With Noctua I highly doubt that is the case given their track record for quality overall and all other information available around their design and engineering process. As far as I know based on all the information I have seen all the design and engineering is done in Austria. They also have a track record of only releasing things once they are satisfied something performs within their standards. Something that would be next to impossible when solely relying on external fabs and process engineering.

They also utilize different manufactures afaik (historically Taiwan, but also China these days) meaning they need to have pretty solid in house knowledge and expertise to make sure different factories produces similar results. When they first started utilizing Chinese factories people noticed visual differences and were worried about that. But Noctua at the time claimed that they made sure that performance was still the same. A claim that was put to the test by various review outlets at the time (I want to say gamer nexus did a big piece about it?) and confirmed to be true.

Having said that, if you do utilize external factories you automatically are making use of their process engineering to some degree as well. But, and this is difficult for many people to understand, that isn't a binary thing either. You can entirely rely on the factory to basically do everything for you and just send feedback on iterations but you can also work closely with them and actually get involved in the process itself.

andyjohnson0

I enjoyed reading this. As others have said, it's both interesting and good marketing communication.

I'm a dev and for the last year I've been working for a company that manufactures pretty complex and advanced machines. I work with proper engineers - electronic, electrical, control, mechanical - and actual scientists. One of the things I've come to appreciate from this is the hidden depts of detail and complexity in so many aspects of the objects that surround us. People work hard on small details that hide in the background but are vital to making things work. And there's often code in everything, all the way down.

And now I can add plastic injection moulding to that. The rabbit hole goes very deep.

Edit to add:

My dad worked forty-plus years as an engineering pattern maker. He made, by hand, the high-tolerance wooden "negatives" that were used to form moulds made from sand and resin. The moulds were used to cast parts for industrial valves: molten brass and gunmetal was poured into them, in a foundry, and left to cool. I think he would have deeply appreciated what this article was saying about craft and engineering and patience.

nolok

When it comes to industrial manufacturing, a think of lot of people are not realizing (by lack of education on the matter in general knowledge or schooling) the difference between levels of manufacturing, the precision required for some things, and how the hard part is having the full chain (making the tool that can make the tool that can make the tool that ...) because you can't jump from nothing to milimeter precision.

Also known as "why did China who already owned world manufacturing insisted and struggled on making ballpoint pen until 2017", "why are car manufacturers not making random cheap cars that have the curbs of beloved sports cars", "why are barely 5-6 countries able to make decent jet engines" and all that.

Manufacturing is hard. It's built upon layers and layers of deep knowledge and abilities. And when don't have it or you lose it, just knowing how to make the last layer is not enough, you need to rebuild the entire stack.

Which in this case becomes "painting something black is easy, making a fan black is easy, making a high quality high precision fan black from the starting point of the same fan in another color is an industrial challenge".

We are so used to high quality high precision manufacturing, we have a bazillion factories pumping out millions of very high tech things for random usages or tools now and we stopped noticing it ... And then someone makes a small mistake and you get a "Samsung Note 7 explodes randomly" because of a margin of error small than what our brain can easily comprehend.

(I did a couple months of industrial engineering in university and while it wasn't for me, I loved what I learned about the field)

cucumber3732842

This analysis is missing price though.

A lot of times it's cheaper to just full send it than produce a full run at a given quality with a low rejection rate.

The "old" way of making a black fan is you just QC check them, send the good ones to Noctua, send the crappy ones to someone who DGAF because they're putting them some sort of industrial appliance that needs airflow through the box.

Everyone "wins" this way because Noctua gets their fan to spec cheaper and the people building plasma cutters or control units for chemical washers or ATMs get a fan that's "fundamentally good" if sloppily executed and the manufacturer gets less waste. Ain't no different than how the pork belly that doesn't become your bacon becomes dog food and die lubricant.

I suspect this is where a lot of the "X compatible" power tool stuff on Amazon comes from. That and/or the repurposing of "worn out" dies.

picture

Yes you provide a great example of binning and market separation. Though I think in this case there's some limiting factors that make it infeasible to bin these fancy Noctua fan rotors including: 1) tooling have limited lifetime and will get sloppier and worse yields as time goes on. It's inefficient to use precious cycles of a precise tool and die on producing lower grade parts. 2) the material itself is likely more expensive than what industrial/lower grade use cases require. Why use reject Noctua when you can get regular crappy plastic for 1/500th the cost? 3) I expect Noctua stuff to be a much lower volume than lower cost/quality vendors so the volume of Noctua rejects is likely too low for a company to dedicate a product line using it. 4) brand/marketing reasons

Another obvious use case of binning is for microchips where the same die can be "wounded" to create multiple product variants that target different market segments, and also yield improvement from being able to isolate and disable an area of the die that are defective. However improving the manufacturability and yield itself is still fundamentally important

randerson

I love Noctua, and just wish they'd branch out from PCs and build more types of fans. Our lives are filled with so much irritating noise from noisy fans. Air conditioners, kitchen extractors, hair dryers, box fans, air purifiers, vacuum cleaners, leaf blowers, car climate control & radiator fans, just to name a few. I'd happily pay a premium for quieter things.

Marsymars

As far as air purifiers are concerned, there are well-regarded designs you can buy that use PC fans (you can order without fans and put in your choice of fans) and furnace filters. I just got a North Box Polaris: https://aidankepo.wixsite.com/northboxsystems. Luggable supplies an equivalent for Americans.

cheschire

I’m getting tired of the grayscale colors of the 2010’s too. I could use more brown and beige in my life.

awakeasleep

https://a.co/d/0eRatANA

Have you tried Vornado’s alchemy line? I splurged on it due to similar feelings and have been quite pleased. I use the petit as a desk fan.

PunchyHamster

They do have industrial fan series

matsemann

I don't own a (stationary) PC, but I have bought Noctua for other projects due to them having good reviews. Was surprisingly hard to find good fans for my usecase, that wasn't industrial (pricey). And PC fans are easy to control.

monster_truck

I'm not sure what you're expecting but it simply isn't possible to move the volumes of air those things utilize without making noise.

I would suggest taking that money and buying larger speakers

randerson

I'm just expecting a reduction in volume, vibration, and unpleasant resonance.

In any of these categories you can already find some machines are quieter than others despite comparable air flows. So its definitely possible to reduce noise through clever engineering and precision manufacturing.

lostlogin

I don’t think we need complete silence? Surely we can have something better?

ninjagoo

> we have implemented a tip clearance of only 0.5mm (120mm models) or 0.7mm (140mm models) in order to minimise leak flows through the gap between impeller and frame.

> Achieving such small tip clearances is essentially at the absolute limit of what injection moulding can consistently reproduce

For folks thinking about Lego tolerances [1] that are an order of magnitude tighter at 10 microns or 0.01 mm, it turns out that the largest Lego moving parts are a turntable at 50mm or so, and rotate at an rpm an order of magnitude slower (100 or so rpm vs 1200 rpm), so these tight clearances (not tolerances [2]) are quite tricky to achieve, and more importantly, maintain over the life of the product, apparently.

[1] https://en.wikipedia.org/wiki/Lego?#Design

[2] changed 'tolerances' to 'clearances' per note below

cbondurant

So if I've got the right idea, the clearances harder to achieve for a fan vs a lego piece because you're not just concerned with the static tolerances of the shape of the fan, but also the dynamic forces that will make the blades flex and bend under load.

Clearance in this case is how far away the blades have to be at rest, such that the dynamic forces the blades experience under load won't flex them outwards to the point they scrape against the enclosure. Which I'd assume has far more to do with material properties than it does the raw geometry of the blade.

Now I wish I had a high-speed camera to be able to inspect the dynamic deformation of a noctua fan. I'm curious about how rigidly they behave under load.

Arch-TK

The plastic will also shrink and grow depending on its temperature (yes this will have a significant impact over the normal temperature range of the inside of a computer).

sheiyei

0.5mm is the clearance, not the tolerance. Tolerance must be significantly smaller than clearance.

ninjagoo

yes, good point. fixed.

SwellJoe

I like the brown ones. Everything is black, it's dumb, and I'm happy to have any contrast.

RachelF

Yeah, everything being black on modern motherboards might look cool with RGB lighting, but makes it harder to work on. I like the older green PCBs with white PCI slots.

I also lament the demise of color coded connectors at the back. I knew to plug my speakers into the green 3.5mm jack. Now everything is black, so I need to look at the manual again to see which of the 5 connectors is the right one.

ssl-3

I remember being a kid when standardized port colors came 'round (what was that, part of the AC'97 spec or something?). I thought that was dumb: I knew that the speakers plugged into the third hole from the top, and that was good enough for me. ;)

Back then: I would have loved black-on-black, labelled-in-black, with black cables and and black highlights on a black background. The accessories would be black, too: Black keyboard, black featureless keycaps, black mouse, with a black mousepad, on a black desk, in a black room with black walls and black windows.

Black.

I couldn't get black back then, of course. Computers were beige. The necessary floppy and optical drives were beige. Cables were beige. Keyboards were beige. Motherboards were some moral equivalent to beige. It might be possible to get one or two components in black at some points, but the rest were going to be beige so therefore the whole thing might as well just be resolutely beige.

That really annoyed me.

But I'm not a kid anymore; I'm old. I just want stuff that works well, and that is expandable enough to do some fun and unusual computing stuff with, and that I can see so that when I'm futzing around with it then my job is easier than it would otherwise be.

I don't want RGB or a tempered glass aquarium that shatters when part of it touches a tile floor the wrong way. I don't care about having multiple choices for the color of the anodizing on the heatsinks for the RAM. I don't want water cooling when a big slow-moving fan and some heat pipes does the job very quietly, with improved simplicity therefore longevity. I'm not trying to win a cooling benchmark; I'm just trying to keep the CPU within its specified thermal range while it does work for long periods at its maximum speed. I don't care what color the fans are as long as I can't hear them.

If I want to play with RGB by making or buying some party lights, then I know how to do that. Party lights for the room (or the whole house!), not the guts of the PC. :)

Otherwise: The computer is on the floor under the desk and the USB hub is on top of the desk, and that's all I need to deal with. It is purposeful and functional. There's no style points here, but I just don't care about that anymore.

(I'll be outside yelling at clouds if anyone needs me for anything.)

theandrewbailey

Agreed. My computing philosophy: If you aren't looking at the display, you're computing wrong.

I have a black case (some 10+ year old Fractal Design model) and an all black keyboard with no labels. Back in the pandemic, I was fortunate enough to score a videocard that happens to be light up RGB unicorn poop. I hate that part about it, so that helps remind me to keep the side panel of the case on. (I could, but I'd rather not disassemble it to unplug the LEDs.)

Gravityloss

Actual CPU progress stopped so it's become a color and light show.

nerdsniper

> everything being black on modern motherboards might look cool with RGB lighting

I always figured white would look better for RGB-lit computers. I don't know why white is so rare.

sheiyei

Commonly, white finishes don't age well. That's at least part of the historical reason.

spockz

So they can upsell you a white version for €30-€300 more. (Looking at you Sapphire.)

undefined

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petepete

Me too. All my computers have Noctua fans and I don't care in the slightest that they're the same colour as my parents' sofa in the 1980s.

I have a couple of their screwdrivers too. I'm with with brown.

wolvoleo

This colour combo is more 1970s than 80s. 80s was more gaudy neon and transparent stuff. The 70s loved their murky browns. OK PC boxes of the 80s and 90s were all beige too but they didn't have any brown. It also fit in with manufacturing in those days: In the 70s a lot of wood was still used, whereas in the 80s everything shifted to plastics.

But whether you love or hate (as I do) the brown Noctua colours, the one thing is that they are kinda polarising. They're not a "clean fit" in any build unless you really wanna show that you use Noctua and use them as a centrepiece. Which I guess is the point of their marketing. They want to make it seem their fans are so good people are willing to put up with the colour.

VorpalWay

I love Noctua fans and I don't care about their colour. For all I cared they could be pink as long as they are best in class on noise and reliability.

They are going inside the computer where they aren't visible. The point of a computer to me is to be powerful while being as discrete about it as it can be (i.e. quiet and no blinking rgb lights). I don't have a glass side panel, I run an older Fractal case with aluminum sides with sound dampening instead.

I never understood "form over function", but each to their own.

ufocia

At least some Apple ][ key caps from the 80's appear to have been brown.

Havoc

Preference. Some people like their PCs to look like a rainbow alien LED spaceship, others would go for vanta black if they could get it

razakel

Stuart Semple changed his name to Anish Kapoor, because only Anish Kapoor has the rights to use Vantablack for artistic purposes.

I think there might also be export restrictions, but I'm not sure.

xingped

I love the petty little fight over the blackest black and pinkest pink or whatever that whole drama is. It's hilarious.

Havoc

Also

>Semple developed a pigment called the "pinkest pink" and specifically made it available to everyone except Anish Kapoor and anyone affiliated with him

Anish seems like a bit of a dick

recursivecaveat

The beige/brown fans give me a woodgrain vibe more than anything. Straight white would probably be more popular with LED folks imo.

throawayonthe

yep, white pc component are almost always at a premium :p

beAbU

I'm at an age where I feel the same about many things in life. Black, sleek and minimalist is so boring and blends into the background.

Just this morning I purchased these car mats for my black, korean-spec-tinted people carrier electric van:

https://carmats.ie/products/kia-pv5-passenger-2026-van-mats?...

retired

Funny how the world works. People once bought cheap children’s play carpets and cut them up as car mats out of poverty. Now people pay €75 to get that same look.

Rnonymous

On sidenote: I'm quite interested in the PV5 and have only seen one in the wild so far. How is it for you? And how is the range in practice.

beAbU

I've had mine for about two weeks and I love it. It's absolutely massive inside, like a tardis. It drives like a magic carpet and it's got more than enough power for it's size. It's replacing a 2019 Hyundai Kona EV, and the ride quality and comfort is night and day. It's got a very tight turning circle so it's surprisingly nimble in tight spaces.

I have not really had the chance to properly test range, but it's not going to be amazing. It's reporting about 6.1km/kWh average at the moment, with about 50% motorway driving not really exceeding 110km/h. I'd expect no more than 350km. I rarely drive it 100%-0%, so real world (80-20) is probably 300km max. I might be underestimating the range if I do some math though! I live in Ireland, so that is an absolute massive amount of range for roadtrips. My Kona did about 6.5-7.5 depending on the season.

If you have a family, even a small one, then I reckon this is a no brainer. The price is ridiculous, and in my books it beats out an SUV in almost every category except maybe offroading.

Go test drive one!

sammy2255

Agreed. It's like Tatooine themed from Star Wars

2muchcoffeeman

Black is some weird masculine thing where it all has to be “tactical”

vasco

[flagged]

0-_-0

Some of my friends are beige

dotancohen

I've heard that the black fans go to more shows, but the white fans buy more albums.

csto12

Booooooooooo

thot_experiment

Noctua is one of few companies that has not broken my trust (yet). They promise me a really good fan, they're ten toes in on the promise and they have yet to fail to deliver.

navane

My fan broke after five? years of near 24/7 use. Customer support was very easy to reach. They sent me a new one after I sent some serial numbers as proof. They asked me then to break off a blade, and a picture of it so I didn't have to sent it back.

herbst

I get why. But that still seems wasteful

exitb

But would it be more wasteful than shipping a parcel with broken equipment?

layer8

If the old one could still be used, they shouldn’t send a new one anyway.

DrNefario

Anecdotally, when my Xtrfy MZ1 mouse cable started shorting 5V to ground, they required a similar process (cutting the cable) before sending a replacement.

This was their response when I asked why: > Yes this policy was put in place because there was multiple instances of people reselling their faulty products after receiving a replacement.

> The secondhand buyers then reached out to us, let down to have received a broken product.

I'd imagine it's a similar reason for Noctua.

dyauspitr

It’s a chilling effect on folks that buy one noctua fan and want to get another free one by claiming the first one is broken.

moffkalast

They have many dedicated fans, both mechanical and biological.

undefined

[deleted]

izacus

Yeah, their products are expensive but every one of them proved high quality and reliable.

matteason

Anyone else getting the optical illusion of the fans spinning in your peripheral vision while reading the top paragraphs?

nsowz

Yep! Made me look a few times to make sure they weren't actually spinning.

Hamuko

Yup.

wolvoleo

I really miss that they don't release white versions. In my all-white case I just can't have Noctua. The brown ones I think are extremely ugly and the black ones stand out too much.

White doesn't really look bad in any case (except perhaps a full black one). The brown is very identifiable but that's only really a point if you desire to flaunt your expensive fans. Because it will stand out too much in almost any build. I honestly don't care about that, and for a fan this price I shouldn't have to put up with hidden advertising.

But I have BeQuiet Silent Wings and they're not bad. Quietness isn't something I'm optimising for anyway as I only use my desktop for gaming and when I do I wear headphones anyway. I do want to optimise more for pressure (as I have air filters) but these fans are no worse than Noctua.

VorpalWay

Just make a brown case (maybe with some walnut accents?) and the brown Noctua fans will be a perfect fit.

bpye

Alternative - return to tradition with beige - https://www.silverstonetek.com/en/product/info/computer-chas...

thfuran

Nice, turbo button and all.

Hamuko

wolvoleo

Huh interesting. I think the black one is super ugly with the dark wood but the white one isn't bad.

Still not something I'd buy though.

wolvoleo

Then I have to look at that brown thing all day :) Yuck

I like wood but only light wood, not the dark kind. That reminds me way too much of my grandparents' furniture.

VorpalWay

I usually look at the monitor, not the case under the desk. ;)

That said, I don't want RGB bleed, nor do i want a case where I see the insides. The computer is there to be powerful and discreet (both when it comes to noise and looks).

But sure, you could skip the walnut. I think Noctua should also go well with lighter woods. Oak perhaps but probably not all the way to birch.

esjeon

This is a really nice write up. The reason itself — why the delay — is totally within my own speculation, but the sheer quality of the writing dragged me through the whole article. That is something.

I think this shows how Noctua value their customers, including myself. I really love how they are nice to their customers — both their products and services — especially because experience like this is getting more and more scarce. I really appreciate their work.

archon810

It's refreshing to see something without any AI slop for once. The fact that this aspect is so exciting is so sad.

__mharrison__

Not in the gaming scene at all, but my thoughts were, "Why isn't black the first product developed?" Isn't that a standard, and probably has more consumer interest?

archon810

And I don't understand why they can't just mold all the colors in parallel. If brown is in production, why can't they experiment with black at the same time?

j16sdiz

If you need that kind of precision, yes.

But I don't think they really need that.

accelbred

This level of quality is why they have my business. We had a CI setup with rpi boards that needed fans (uart clock tied to cpu clock so heat meant slowing down and the uart dropped characters). I got tired of seeing random test failures on some board and driving up to the office to replace the fan that had failed. And they were loud and annoying. I ended up frustrated and expensing hundreds of dollars of noctua fans. Dead quiet, did a better job, and not even one ever failed on me.

gblargg

A quiet PC is one reason I've always removed the GPU cards from used ones I've gotten. The crappy little fans on GPUs that constantly whir up and down drives me nuts.

VorpalWay

When my GPU fans went bad and I didn't want to buy a new GPU (nothing wrong with my 1070, it still runs the games I care about) I bought some smaller noctua fans and 3D printed an adapter plate (in PETG). The connectors were non-standard, but the signals weren't, so I had to splice together some cables with soldering and heatshrink tubes.

moffkalast

I think Noctua makes GPU heatsinks now too, so you're in luck. MSI was pretty good at making almost dead silent cards once upon a time too.

sho_hn

It's luxury watch engineering for gamers. You do not need it, but it's kind of charming when anyone competently takes a niche to its extreme, imho.

That said, on my last PC build I ended up buying Pure Wings 3, which are quite competitively silent at similar airflow and much cheaper.

And white. Because I do like silly pretty PCs, as long as they don't have RGB on.

https://eikehein.com/pc/pc2.webp

Ekaros

Functional premium product at premium price. Cheaper mid-class does the job most of the way. But I suppose there is slightly better characteristics and probably higher reliability in design. Not a fake luxury like too many products these days.

I suppose we should be somewhat positive that some company still aims to deliver best possible products. Not just products with cheapest possible cost and some perceived luxury if even that.

sho_hn

Indeed.

Also, if their product ever does enshittify, the shit would truly hit the fan.

kenhwang

I used to really like Noctua fans, for a while they were obviously the best fans by a significant margin.

But for all their tight tolerances and exotic materials and a high price to match, they generally don't outperform BeQuiet's more regular materials but use-focused fans that are half the price. Nor are they significantly better than Arctic's general purpose fans at a quarter the price.

It'd make more sense to just buy the fan optimized for the specific common purpose (airflow or radiator) than pay double for the Noctua for a more generalized fan, but is not the best at either common use case.

Seems like these days their target audience is those who believe their marketing materials about them being the best, instead of believing the benchmark performance data.

adrian_b

The benchmarks do not tell everything.

I have used Noctua fans in computers where they worked for a decade or so, even 24x7, until an upgrade or replacement of the computer was required by other reasons than because of the fans.

I have also had many problems caused by cheaper fans.

So now I always prefer to use rather expensive fans and power supplies, from brands with which I have accumulated many years of experience, for peace of mind.

Perhaps other brands of fans that nowadays give similar results in benchmarks also have similar reliability, but I am not willing to bet on it.

kenhwang

If we're going by anecdotes, my last Noctuas showing signs of failure (I had 6 of them, one was ~200rpm slower than it should be, one took a several seconds longer to start spinning from a stop) about a year after the end of warranty was partially why I retired them. Same with the set of Noctuas before them (apparently my first set was from 2010). I suppose they all technically still spun so they were still usable, just not to original performance; still, hard to be too upset about the product making it through the long warranty period without issue.

But my Arctics that was installed in the same case that ran for the same amount of time are still chugging along strong, and those are about as cheap as fans get. Different load/use case though so it's probably not a fair comparison.

These days, I really think the competition has caught up or passed Noctua.

LiamPowell

2×? Try 5× for the Noctua NF-A12x25 compared the the Arctic P12 Pro that matches or beats it in most metrics. Which isn't to say the Noctua fan is bad, it's just a luxury product for reasons other than performance.

kenhwang

2x more than other premium offerings that often perform noticeably better, which I'd say are usually from BeQuiet, LianLi, and Phanteks.

But yes, sometimes up to 5x more than the comparative Arctic in common size categories where it basically trades blows for most metrics that matter. Arctic is seriously unbeatable in value:performance if you just need a basic fan without other QoL or aesthetic features.

120mm is the most competitive category, and it's the most obvious category how Noctua can't keep up with the faster iterating/innovating competition.

BoingBoomTschak

Disclaimer: I read HWCooling like everyone serious about the subject. These reviews aren't everything, the appalling QC that results in resonances or coil whine lottery isn't mentioned.

In general, yes, Noctua is overpriced and Arctic is an incredible value, but when you want to optimize your silence/performance ratio, it's still Noctua, BeQuiet or (sometimes) Thermalright.

drnick1

The Arctic fans are known to hum at certain speeds. This may, or may not matter to you, and certainly depends on how low the "noise floor" in workspace is.

retired

I got a cheap CPU cooler and swapped the fan out for a Noctua. For half the cost of a complete Noctua CPU cooler I got good temperatures and no noise.

xboxnolifes

If they didn't go to these length, they wouldn't be the brand that they are. They would just be one of any other random fan manufacturer.

monster_truck

You must not be familiar with the iPPC 3000's. A single 120mm fan moves more air than the exhaust fan in your bathroom. The 140mm encroaches on kitchen fan territory (158cfm). At static pressures slightly higher than what either of those typically has, 24/7, for years.

They're not toys. If you stick your finger into one of these it does not peacefully come to a halt, the tip of your finger gets buzzsawed off and then it stops about halfway through your fingernail.

(The i stands for industrial)

vasco

They want them to be really silent. There's more details here: https://www.noctua.at/en/expertise/tech/nf-a12x25-technical-...

LiamPowell

Last I checked they weren't really any quieter than their competitors at the same airflow and pressure (which is a little subjective because your curve will never match perfectly). They do have a really low number on their specs because they have a really low max RPM, but that's not really relevant when you can just lower the speed of other fans.

They're still really good fans, but a lot of this is just marketing.

At max power the Noctua NF-A12x25 has 56 CFM and 2.3 mmAq for 31dBA [1]. At 70% the Artic A12 Pro is 56 CFM, 4.3 mmAq, and 31dBA [2]. At 60% the Asus ProArt PF120 is 61 CFM, 2.6 mmAq, and 30 dBA [3].

Note that the ProArt is a bit thicker (25 vs 30 mm) and all these dBA numbers are almost certainly unobstructed airflow. The Noctua is certainly good, but it's literally over 5× the price of the Artic.

[1]: https://www.cybenetics.com/evaluations/fans/4/

[2]: https://www.cybenetics.com/evaluations/fans/175/

[3]: https://www.cybenetics.com/evaluations/fans/229/

techpression

Noctua is working at the last five percentages of performance AND lifespan. They want their fans to perform (and sound) identical ten years later with daily use. Most people change fans far earlier than that.

It’s kind of refreshing to see really.

sho_hn

On the other hand, if I recall right the internet is rife with customer reports of the Arctic fans having noose spikes / unpleasant hums or resonances at certain RPMs. Lots of people using config tuning to avoid it.

I ended up buying Pure Wings as mentioned. Also much cheaper than Noctua and seemingly not having those issues.

sheiyei

If you're okay with some of your fans being noisy and/or inefficient, I'm sure you can work with flimsy tolerances.

lm411

The quality difference between various fans is absolutely huge.

I can put in a few Noctua fans and be confident they are going to last 5+ years of running 24x7. Or I can put in 25% cheaper fans and be pretty much guaranteed one or more is going to fail within the first couple years.

In my opinion, fans are never a place to cheap out when building a PC - server or desktop, whatever.

bgnn

Wow this is a nice read. I never thought injection moulding precision, relative to the dimensions of the object, to be in the same ballpark of what you can achieve with photolithography in chip manufacturing. This of course makes sense because we are at the end limited by the same principles of mechanical inaccuracy.

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