Why We Crave Software With Style Over "Branding"

reading

Why We Crave Software With Style Over "Branding"

Favicon for future.a16z.comfuture.a16z.com

Modern software’s uniformity has fueled a craving for more interesting, opinionated tools — turning inanimate pixels into something with soul.

Brian Lovin's profile photo
Brian Lovin@brian

·

Nov 1, 2021

We’ve now come full circle in the world of software and tech brand design. Software started out being specific — designed just for one person even — then expanded to a broader audience by trying to appeal to everyone and losing its identity in the process. In the wake of the uniform brand identity crisis in the tech industry, I believe we need to return to specificity in order to appeal to users more broadly.

Brian Lovin's profile photo
Brian Lovin@brian

·

Nov 1, 2021

If this resonates, I definitely recommend reading https://devonzuegel.com/post/situated-software too!